The power of a good story

Hiya, peeps!

I saw The Hunger Games: Catching Fire Thursday night. Technically Friday was opening day, but anymore, you can catch premieres the night before and that’s what I did. I had the idea that if I went to a later show on a Thursday, I might be able to avoid the crowds of ‘tweens and teens.

Source

You can laugh now.

So I saw this movie in a theater full of ‘tweens and teens, many in large groups (i.e. they came together in groups). Stuffed with ’em. and I think I was probably the oldest person in there (shut up) and the only person who had come alone. And, as expected, before anything got started, everybody was yakking and texting and Facebooking and whatever the hell else people do these days because god forbid you actually stop using your smartphone for a few seconds (don’t get me started) and engage with the people SITTING RIGHT NEXT TO YOU.

They continued to talk (albeit more quietly) during the previews, which were geared toward this Hunger Games crowd. Young, hip, beautiful people in movies like the forthcoming Vampire Academy (okay, so I want to see it and yes, it’s based on a book) and what looks like a cool dystopic take on Frankenstein.

And then the movie began. I was kind of dreading it at this point, because I was young, once, and I remember being an asshat every now and again at the movies, so I braced myself to try to ignore whatever asshattery would erupt from the surrounding crowd of moviegoers in which the average age was probably fifteen.

Surprise, surprise. Every single person in that theater was thoroughly engaged by this movie. We laughed at the humor, exclaimed at the things that were awful to watch, and at the end we applauded. All those ‘tweens and teens then set to work talking to each other about the movie and the book on which it was based. And, I’m sure, texting all their friends to tell them to totally see the movie.

And it got me thinking about stories.

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When indie publishing really freaking works

Hey, peeps!

Caught this article in the Wall Street Journal about author Hugh Howey and his runaway hit, Wool. It’s a postapocalyptic thriller that has sold more than half a million copies and generated over 4,000 reviews on Amazon.


Source: Amazon.com, re-sized here

Read that article at the WSJ. Howey worked his ass off to write Wool (it started as a short story, but caught on), and he approached publishing with an eye to promo and working hard to generate an audience. To that end, he turned down several publishing offers from major houses so he could retain his ebook rights (he’s made over a million bucks off Wool). What all did he do? Well, here:

Mr. Howey comes across as a charming, self-deprecating goofball (he posted a video of himself doing ballet on his lawn on YouTube after he signed his publishing deal), but he’s proven to be a savage negotiator and slick marketer. He sent free copies of “Wool” to book bloggers and reviewers at Goodreads, a social-media site for avid readers. Early raves prompted more people to try the book, and the reviews snowballed. “Wool” now has more than 12,500 ratings and around 2,200 reviews on Goodreads. He hosted an “Ask Me Anything” session on the popular website Reddit, fielding users’ questions for more than 12 hours. He encouraged fan art and fan fiction set in the “Wool” universe; his readers have designed book covers and written their own novella-length takes on the story. He conscripted 30 of his most ardent fans to be “beta” readers who edit early drafts of his books for free.
Source: “Sci-Fi’s Underground Hit: Authors are snubbing publishers and insisting on keeping e-book rights. How one novelist made more than $1 million before his book hit stores, Alexandra Alter, Wall Street Journal (March 7, 2013)

Did you read that paragraph? He used Reddit, Goodreads, and encouraged fan fiction and fan art. And he enlisted 30 of his most ardent fans to serve as beta readers of his drafts. And he turned down giant deals from traditional houses until he got the one he wanted.

I brought this article up to you, dear readers, to demonstrate how much publishing has changed even in the past 3-4 years. Savvy indie authors are writing really good books and generating fan appeal and then, if they’ve got Howey’s chops, they’re incorporating their fan bases into their writing processes and promotion, as active participants. And I think it’s important to note how Howey took charge of his writing life, and held out for the deal that worked best for him.

Not to suggest that what happened to Howey is going to happen to every indie author out there. It won’t. That’s the hard truth of writing. Howey wrote a book with a theme that is super-hot right now. It’s fortunate that he loves science fiction and has been reading it since he was a kid. The WSJ notes that the entertainment industry was looking for another “high-concept dystopian” (and/or postapocalyptic) hit like Suzanne CollinsHunger Games. So Howey wrote a great postapocalyptic story and slowly built a fan base by releasing it in installments and working the social media sites. It took off. Kudos to him for how he approached indie publishing, and for what’s happened to him.

That said, the lesson here for all of us who do indie publishing exclusively or non-exclusively is to treat it like a job. Be professional. Put out professional work that is professionally edited. Give it a professional-looking cover. Interact with your fans (both extant and potential), and be willing to lose lots of sleep to constantly promote your work and build that fan base. It’s a win-win. You get to write stuff you love, readers get to read stuff they love. So give them a good product.

And don’t just take any deal that comes down the pike. Think about not just short-term, but long-term as well. Good luck!

Happy reading, happy writing!

The Hunger Games and other dystopian ruminations

Hey, kids–

Some of you may be sitting in line right now to get into the next showing of the movie The Hunger Games. Some of you may have read the trilogy already, by Suzanne Collins.

Some of you may have been under a rock for the past…well, a while. Collins’ book The Hunger Games was first released in 2008, and started making a lot of buzz in YA circles, though it’s found a much larger audience with whom its themes resonate.
Want to know more about why that might be and what that’s about? Read on!

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