I’m thinking a bit about reviews. I know a lot of authors think about reviews. Sometimes incessantly. And yes, reviews can be helpful in terms of sales, both long-term and short-term. They can also be really harmful, but if you engage in this writing pursuit, guess what? That’s part of the territory.
In the world of books, reviews have a long and tortured history, as this 2012 Atlantic Monthly piece points out. Yes, friends, no matter the era, there are invariably complaints about reviews, reviewers, and what they ultimately accomplish. There are also always complaints about whether someone has the expertise in a particular genre or subject to do a review, and whether someone has a background in writing.
And yes, reviews can also be political/false in the sense that someone is trying to deliberately sabotage a writer or a writer is actually posting glowing reviews of his or her own work (that’s called a sock puppet review).
None of this is really new, friends. Certainly technology gives us the ability to post things quickly and create “buzz” (whether negative or positive). It also allows people to mask their identities and post whatever they want about a writer’s work. Which, again, isn’t necessarily new. It’s just a lot easier now than it was a couple decades ago to do it. The Interwebz have created an arena in which anyone can voice an opinion about a book (or any other product) and even develop reputations for reviews, and become kind of a reliable source for others about particular genres. You might, for example, find that you seem to like the same types of genres that, say, “pinklady998” likes, and you start following that user and find that you trust her/his reviews about certain things, which might in turn guide some of your own purchasing habits.
So reviews can also be tools. They’re a “word-of-mouth” kind of thing, in this crazy Internet age. So rather than hanging out with your friends on Friday night talking about the latest reads you got at the library (or at the bookstore), you post a review of a book online and that then becomes part of a larger conversation about the book/story that anyone else can engage in. Which is kind of neat, actually, that you can engage with other people from all over the world about a particular work.
As an author, though, you might consider the following guidelines regarding reviews. And I’ve said some of this elsewhere, but I’ll reiterate it here: